Rory Fegan joins Denomination New York

With the opening of our New York office in September 2024, the Denomination US business continues to expand with the appointment this week of Rory Fegan as Head of Strategy for the US. Rory joins Denomination having spent the past eight years at Bulletproof, the latter five as Head of Strategy as well as a four year stint at Pearlfisher as joint Head of Strategy.

Like almost all of our team, Rory has drinks in his veins having worked on brands such as Heineken, Johnnie Walker and Don Julio, as well as having developed new-to-world spirits including Villa Ascenti Gin and Santiago de Cuba Rum. He has lectured on branding at Central Saint Martins and Google.

Rory will work closely with the US leadership team of Meghan Read and Hamish Campbell in deepening our already strong strategic offering in the US, as well as work on global projects with our Chief Strategy Officer Anna Hamill.

Welcome Rory – we are thrilled to have you on board.