Bento Cans
Three flavours. No glass required.
When Fourth Wave set out to take Bento into cans, the brief wasn't about format. It was about occasion. The bottle had already proven the brand's credentials with Asian cuisine. The can was about removing the last barrier, meeting drinkers at the BYO, the shared table, the casual feast where glass isn't practical and wine too often opts out.
The design challenge was to carry Bento's established visual language into a 360-degree format without losing the detail and cultural specificity that made the original identity work. The character-led illustrations, the vertical logotype, the restaurant stamp system, the red typographic accents: all of it had to translate at smaller scale, in a format that competes on convenience as much as shelf presence.
The three flavours, Fuji Apple, Lychee Raspberry and Sour Cherry, gave the range a clear varietal logic rooted in the same intersection of food, culture and everyday drinking that defines the broader brand. Each flavour cue reinforces the brand's position at the Asian dining table rather than drifting into generic fruit-forward RTD territory.
