Brockmans Gin
Redefining elegance: Brockmans Gin's sustainable revolution.
In our latest collaboration with Brockman's Gin, we redefine elegance in the premium gin market through a bold redesign that merges renaissance inspiration with modern sustainability. With the new BCorp status, it was essential to achieve a premium feel with reduced glass use, challenging the traditional belief that a heavier bottle signifies higher quality. This shift would allow Brockmans to lead in premium, sustainable design.
The new Brockmans identity features a striking 500g bottle crafted from 51% post-consumer recycled glass and a 100% recycled pulp label, blending luxurious design with environmental responsibility. The Brockmans bottle uses 30% less glass than other premium gins, significantly reducing its carbon footprint and material usage per case. The new design builds on the original, enhancing height, shape, and texture to create a fresh look without major investment in manufacturing changes.
Combined with a sensitive brand identity evolution and packaging redesign that ensures Brockman’s “Properly Improper” personality has been maintained, this innovative approach ensures that Brockman’s stands out as a paragon of both style and sustainability.