Taste with your eyes: Colourpalate helps
make wine choices simple

Choosing wines can be difficult when you don’t know the difference between varietals. The wine category is not very consumer-friendly in helping understand what wines actually taste like: many brands resort to color coding but it doesn’t allow for the nuances in wine. The back label language can also be confusing and even intimidating with ‘winespeak’.

Our client’s brief was ‘wine made easy,’ so we came up with Colourpalate - a simple system that helps consumers match wines to tastes they enjoy. The Colourpalate system is twenty squares whose color corresponds with the flavor. Visually you can see what the wine is going to taste like as well as what the subtleties are. The back label has a flavor spectrum for each wine, and consumers can also scan a QR code where an app makes it even easier.