Fever Tree

Leveraging Fever-Tree’s credibility to elevate the no-alcohol category.

Fever-Tree’s first alcohol-free cocktails extend the brand’s flavor-first credibility into the fast-growing no-alc space. Designed to feel elevated and contemporary, the identity clearly signals “alcohol-free” while remaining distinct from both core mixers and mainstream RTDs. Single-serve cues, confident flavor architecture and refined finishes create a sophisticated new expression that leverages Fever-Tree’s authority to elevate the entire category.

Fever-Tree launched in 2005 with a single, game-changing product: Premium Indian Tonic Water. In doing so, it created an entirely new category - premium mixers designed to complement the rise of premium spirits. Since then, the brand has expanded into a broad portfolio of mixers and, more recently, into cocktail mixers and soft drinks in the UK.

As the "no and low" alcohol category accelerates, Fever-Tree’s credibility as a trusted, flavor-first non-alcoholic brand combined with its deep expertise in alcohol occasions, positioned it perfectly to enter this next frontier.

Denomination partnered with Fever-Tree to create a bold new identity for the brand’s first non-alcoholic cocktails. The challenge was twofold: to clearly communicate “alcohol-free” while ensuring the products felt elevated, flavor-driven and distinct from both the core mixer range and mainstream RTDs. Our design solution introduced single-serve cues and a confident flavor-led architecture, supported by refined finishes that elevate premiumness. The result is a visual system that is modern, distinctive and unmistakably Fever-Tree.

A sophisticated new expression of a category pioneer, crafted to redefine what alcohol-free cocktails can be.