Le Moné Liqueur

With a clever twist in the name “Le Moné”, this lemon aperitif brings to life the nostalgia of natural lemon drinks of the past. The freshness and naturalness of the ingredients is conveyed with its bright graphic lemon icon, overlaid with a semi abstract blue agave found in the liquid.

Our client wanted to bring a sense of the casual-cocktail hour in the sunshine, whether it is on the beach in California or on a roof terrace in Manhattan. The colour of the glass gives a slight green tint which, when filled with the liquid, nods to the beautiful gentle sunshine of the cocktail hour. The combination of the sophisticated detailed glass and neck overseal, with the simplicity of the label graphics, combine both elegance and casualness.

Sustainability was a key part of the brief, and so we chose ESTAL’s “Wildly Crafted” bottle, which can be recycled or reused. The pitted nature of the glass mimics the skin texture of lemons, and the cocktail shaker shape aligns nearly with the cocktail hour.

The brand was launched in late September 2021 with just one core SKU; since then 4 new flavors have been introduced and the brand has been expanding its shipping to 32+ states in the United States.