Mumm Terroir
Making Mumm the word in regional sparkling.
G.H. Mumm produces some of the finest sparkling wines in the world, and its sub-brand Mumm Terroir celebrates the best Pinot Noirs across the globe with its range of high-quality Sparkling wines from Napa, Tasmania, Central Otago and beyond. A careful evolution of this distinctive brand strengthened the link to the parent brand by creating a more robust set of Distinctive Brand Assets, whilst conversely increasing its contemporary, premium cues.
Following Denomination’s brand identity and packaging refresh, Mumm Marlborough became the #1 Sparkling in AU & NZ over $30 within six months, creating a new category within the premium Sparkling segment while driving growth in double digits. The launch of Mumm Tasmania was hailed as the best wine NPD of the last three years by Pernod Ricard Winemaking’s commercial partners and remains one of the most in-demand products in their portfolio with expectations of doubling sales volumes.
Sector
Wine
Client
Pernod Ricard
Denomination has been a trusted and important partner for PRW over the past few years. They’ve effectively assisted us in reshaping the strategy and packaging of many of our global wine brands - including Mumm. Denomination’s strategic thinking, strong creative, experience in taking packaging from ideation through to production and incredible account management make them an invaluable partner to our business.”
Eric Thomson, VP Marketing, Pernod Ricard
