A kaleidoscope of warmth to reflect the whisky inside.

With a brief to create bold, disruptive packaging that celebrates Starward’s 15-year brand journey and story, our creative approach centred on the Starward star as the hero, featured on the first release but reimagined into a more modern expression. The use of the warm-colored foils communicates the kaleidoscope of flavors within each bottle, the color of the liquid and the flavor profile of the whisky.