A radical redesign puts Underground Spirits on the map.

The unique provenance of Canberra, the sub-zero filtering method, and the Australian botanicals were key messages we needed to convey with the rebrand of Underground Spirits. Inspired by architect Walter Burley Griffin’s original city plans, the new identity reflects the brand’s strong roots in Canberra as well as their unique sub-zero distilling process with its snowflake-like shape.