Wildfolk

One of the key attributes of natural wines is wild yeast fermentation which ensures the wines have a unique sense of place. To bring this idea to life each wine had its own ‘wild’ character, deliberately naïve looking so that they would be less intimidating for the uninitiated consumer. As a counterpoint to the craziness of the category, we used simple flat mono graphics that had the quirky characteristics of natural wines but also enabled the brand to stand clear of competitors. The back label features simple copy points accompanied by a “perfect” hand symbol in the same illustrative style.

There was an opportunity to create a natural wine brand made for the mass market and for the novice “natural wine” consumer. The natural wine category can be crazy, visually overwhelming and awash with bright colours/busy graphics. We needed to provide respite and confidence for this new consumer, and communicate the nature of natural wines, especially fermentation method using wild yeast.  

To bring this idea of wild yeast to life, each wine had its ‘wild’ character, deliberately naïve looking so that they would be less intimidating for the uninitiated consumer. As a counterpoint to the busy bright colours of the category, we used simple flat mono graphics that had the quirky characteristics of natural wines but also enabled the brand to stand clear of the competitive set.

The partially exposed cork and hand-dipped white wax complemented the natural wine product, as well as emphasised the hand-crafted approach taken to the wines.