Croser

Croser has been crafting premium Australian sparkling wine since 1987, yet the brand had lost its ability to command attention in a category dominated by international players. We were challenged to renovate the brand in its entirety - not by starting from scratch, but by reframing what already existed.

The Croser triangle, one of the brand's most recognisable assets, was refined into a singular solid gold form: warmer, more sophisticated, and far more ownable. Working with type designer Dave Foster, the logotype was recut from Amerigo BT with subtle triangular cuts and angles within the letterforms, creating a typographic system that feels inherently connected to the symbol. The tagline "Australian Sparkling Since 1987" was introduced to anchor the brand's provenance and proudly position Croser as a homegrown alternative to imported names. The new identity was brought to life across the full packaging range, in-store, out of home, merchandise, and a comprehensive brand playbook to ensure a seamless launch across every discipline.

The result is a brand that feels elevated, warm, and confident - heritage and modernity, working together.