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Sydney

Ellie Hansen
+61 02 9281 5533
ellie@denomination.com

Denomination Pty Ltd
Studio 1.12 22-36 Mountain Street
Ultimo NSW 2007
Australia

London

Anna Hamill
+44 020 3837 1750
anna@denomination.com

Denomination UK Limited
Studio 2.2 The Loom
14 Gower’s Walk
London E1 8PY
UK

California

Meghan Read
+1 925 819 0925
meghan@denomination.com

Denomination Inc.
1311 63rd Street
Suite C
Emeryville, CA 94608
USA
‍

New York

Hamish Campbell
+1 917 703 6723
‍hamish@denomination.com

Denomination Inc.
521 5th Avenue
17th Floor
New York, NY 10175
USA

Dialing up the delicious on this people’s favorite.

Layer Cake is one of the US market’s most popular value wines. Our creative strategy for the brand’s redesign was to make mouths drool around the country. Featuring a scalloped die-cut in the shape of piped cake frosting, the new Layer Cake transforms everyday occasions into delicious moments.

More projects

Penfolds

Brand Guardian, Branding, Packaging, Beauty Photography, Key Visual, Gifting, Digital Collateral, Brand Extension & Guidelines

Carefully curating Australia’s national treasure

Nicole Oatley Wines

Naming, Branding & Packaging

Heralding the third generation

The Federalist

Brand Identity, Packaging, Brand Guidelines, Shipper, POS

A new expression for an American favorite

Tread Softly

Branding & Packaging

Quietly creating a very big buzz among a new generation of wine drinkers

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