The Federalist
The Federalist

A new expression for an American favorite

A brand refresh that remains true to the Federalist brand roots, whilst at the same time increasing its approachability to appeal to a broader consumer audience. An iconic American eagle - an asset previously used sporadically – was chosen as the unifying brand symbol. To support the new brand expression, shippers, brand guidelines and new website imagery were also created for launch.

The Federalist

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