Más+: by Messi, for everyone

Along with experts from Mark Anthony Group and the new Más+ Next Generation Beverage Co., we set out to create a clear brand positioning that capitalized on Messi’s prominent place in culture globally, to set the tone for the next generation of hydration for everyone, in every part of life. The enlarged accent is the anchor symbol of the brand, both on the packaging and in the larger brand world where it is used to frame and highlight, as well as give energy and power to the brand across every touchpoint.