Not just alcohol-free:
creating a winning formula with Plus & Minus.

To win in the non-alc wine category, our strategy was to create a wine that introduced grape seed extract (GSE) to the liquid. GSE is naturally rich in antioxidants and well-known for its skin-loving benefits. So we named the brand Plus & Minus: Plus antioxidants, Minus alcohol. In line with the product benefits, the brand identity took inspiration from the skincare industry with its brave, simple, and striking design.