Battery Point Whisky

Amongst a sea of traditional labels comes Battery Point: minimal in design, yet every element with meaning and storytelling.

Its compelling and credible brand identity and packaging strategy draws on the authenticity of the handcrafted distilling techniques and provenance. The creative approach centres on the blue rings that the distillery paints on its first barrels. It’s a clean, uncluttered and brave approach that’s unmistakably Battery Point – and it works very well across all brand touchpoints, standing out online and in optic line-ups.

Denomination chose Stardos Stencil Font and the head distiller’s own handwriting to celebrate the handcrafted, small-batch nature of Battery Point, an approach that also gives the brand a premium look and feel that will appeal to the connoisseur target audience. The colourway – the fresh blue and wood of the distillery’s barrels and an off-white – is fresh and vibrant, reflecting Tasmania’s clean, pure environment.

The overall modernity of the brand speaks to the youth of the master distiller.