Founded by Rowena Curlewis and Margaret Nolan, we are a female-led business that applies its philosophy of intelligent bravery to every brand that’s produced by Denomination.
Our work is as diverse as our clients, earning numerous accolades including multiple wins as Drinks Agency of the Year by Harper’s Wine and Spirits and five DBA Design Effectiveness Awards.
Denomination is a global, award-winning drinks design branding consultancy with offices in Sydney, London, California and New York. Since 2002, we’ve partnered with clients to deliver innovative strategy, storytelling and design across nearly every creative discipline from brand identity, packaging, campaigns and creation of brand worlds.
Sustainability
Committed to sustainability, we lead the industry with our Climate Neutral Certification. Through cutting-edge research and education, we empower clients to meet rising consumer demand and government standards for environmentally responsible packaging, digital sustainability and green messaging, helping to protect both their brands and the planet.
Recent News
Expanding from Australia to the UK and the US, Denomination seeks to revolutionise drinks packaging with sustainable design.
What’s driving spirits packaging in 2025?
Beyond the Bottle: Redefining labels for a digital age
