The mystical magic of Mexico.

The town of Tequila is named “Pueblo Mágico”, so the name Los Dias Mágicos reflects both its history and place. We developed the brand’s positioning to be based on Mexico’s magical realism where interaction with Los Dias Mágicos would be slightly disturbing and unsettling for the consumer. The typographic treatment is deliberately crude in its finish in order to look as hand-crafted as possible.