Paddington Lane

Sitting on a verandah in the late-afternoon shade, framed by ornate iron balustrades and a glass of something refreshingly crisp - that’s the essence of Australian summertime. Paddington Lane captures this aspirational moment. Inspired by Sydney’s up-market Paddington neighbourhood, with its Victorian terraces and intricate wrought-iron detail, the brand speaks directly to the inner-city drinker who appreciates style, charm and ease.

The design centres on a proprietary bottle moulded with wrought-iron motifs - an elegant nod to the brand’s namesake streetscape. With no front label to interrupt the purity of the liquid, the bottle lets colour, light and wine become part of the brand identity itself. The result is a modern, semiotic expression of summertime: bright, relaxed, effortlessly beautiful.

On the reverse, an embossed quote from Robert Louis Stevenson deepens the storytelling. To protect this detail, the bottle incorporates two discreet side-label panels, ensuring nothing disrupts the visual clarity of the liquid or the sculptural integrity of the glass.

The wider brand world - from social media to digital touchpoints - transports consumers straight to that verandah moment. Warm light, cast-iron shadows, chilled glasses and an unmistakably Australian sense of ease. Paddington Lane is more than a wine; it’s a state of summertime mind.