Not just alcohol free:
creating a winning formula with Plus & Minus.

To win in the non-alc wine category, our strategy was to create a wine which introduced grape seed extract (GSE) to the liquid. GSE is naturally rich in antioxidants and well known for its skin loving benefits. So we named the brand Plus & Minus: Plus antioxidants, Minus alcohol. In line with the product benefits, the brand identity took inspiration from the skin care industry with its brave, simple and striking design.