Sure as eggs: how Uovo broke every branding convention and became instantly recognisable.

“The main thing about Uovo is that consumers absolutely love the packaging, then they taste the wine, and it all ties together…the pack, the method, the wine. It’s so simple but so effective. For example, when you only have 20 seconds to pitch a wine to a sommelier, with Uovo it’s dead easy. Job done!” 

‍Larry Cherubino
Winemaker, Cherubino Wines