Wynns

Wynns has been crafting world-class wines since the 1890s, earning a reputation Coonawarra’s most respected estate. Denomination was engaged to redefine the brand’s visual identity as part of a broader ambition to elevate Wynns within the world of wine connoisseurship. The challenge: to honour more than a century of heritage while introducing a contemporary sophistication that would strengthen recognition, relevance and luxury cues.

Our solution began with clarity and confidence. The brand was refined to Wynns: a bold, modern simplification that strengthens recall and reflects the assuredness of a producer of this calibre. From there, we retained the brand’s most powerful distinctive asset: the iconic triple-gables illustration and its recognisable core palette. These equities formed the foundation of the new system. The key innovation was the introduction of a terracotta line - a subtle yet meaningful device that ties every expression of the brand back to its famed terra rossa soil. This line appears across identity, packaging and communications, acting as the red thread that unifies the entire brand world with a sense of provenance and place.

The visual language was further elevated through considered simplification: cleaner typography, more refined spacing, and a tighter hierarchy. Premium finishes such as textured papers and restrained foiling add tactility and depth, enhancing luxury cues without overwhelming the minimal, timeless aesthetic.

The result is Wynns, redefined - a brand that feels confidently modern, elegantly premium and unmistakably anchored in the heritage that made it iconic.