Working with you to ideate, create and develop powerful sustainable brand champions.
This process is designed to challenge the status-quo and help your business develop category defining brand behaviour. Creating sustainable brand champions from scratch or helping existing brands re-invigorate their relevancy.
What We Offer
Up-to-date knowledge of global and local market governing regulations
Key consumer and category drivers
Access to leading packaging innovators across global markets and supply-chains.
the brief
Create a wine brand that leads the industry for sustainability, utilising the name ‘Wise Wolf’ which the business already owned.
The Challenge
Creating meaning for the name Wise Wolf. There was an inherent cue to nature and the environment but we needed to articulate a clear and succinct purpose and reason for being.
Balancing disruptive sustainability with consumer trust. This brand would need to engage a consumer that wasn’t necessarily highly engaged in wine. Sustainability could not present a compromise in the sophistication and credibility of the quality of the wine.
Delivering genuine sustainability leadership and innovation through packaging with existing packaging suppliers.
STRATEGIC APPROACH
Through a thorough and collaborative immersion weclarified, not only the ambitions but a thorough understanding of the business context influencing the project;
- How this brief fed into the broader business context and ESG initiatives.
- The procurement process, requirements, existing suppliers and opportunities for new packaging partnerships.
- The competitor and category context, including learnings from key retail customers and success stories from analogous categories.
- A thorough consumer understanding including the primary drivers and key barriers to their sustainability behaviour and wine purchasing.
packaging solution
We looked at every single component of the packaging, supply-chain and end-of-life waste management to provide a solution that is truly revolutionary for the industry.
the closure
Incorporating a cutting-edge sustainable closure solution from Guala. We worked closely with our clients key customer and Guala to develop a bespoke closure solution that not only features recycled aluminium but avoids any ‘watch-list’ chemicals.
the label
We used a 100% recycled pulp, white, uncoated matt woodfree printing paper. By avoiding virgin materials and wood fibres this solution not only reduces waste but reduces the amount of water required in production.
the bottle
100% Post-consumer waste glass and 100% recyclable. Did you know that most suppliers of recycled glass use post-industrial waste as opposed to post-consumer waste? By ensuring the use of post-consumer waste Wise Wolf is capturing glass waste that might otherwise ended up in roads or worse still landfill.
0.0%
recycled content throughout the entire package.
0%
recyclable, including our cartons which are made of 100% recycled paper pulp.
0%
reduction in energy requirements (compared to standard 750ml glass bottle).
client testimonial
“Denomination has an uncompromising dedication to sustainability and a passion for beautiful designs, so were the perfect choice for Wise Wolf. They constantly challenged us to maximise the amount of recycled content, without ever compromising on the design, and their vast knowledge and strong contracts with suppliers was invaluable. What they have helped create demonstrates that we can use the maximum amount of recycled material and deliver a quality range of wine to consumers.”
Nancy Baghdadi, Wise Wolf Founder
