Burdekin Rum

Our brief was to champion North Queensland, so we brought to life the tropical beauty of Burdekin Rum’s home by creating a lush, dense illustration of flora and fauna of the region. Using the deep rich colours of the lush rainforests of Burdekin area, each spirit has a different illustration featuring the locally popular Masked Bower Bird and the Common Green Tree Snake of the Tropics. The proportions of the animals and flora are deliberately distorted creating an intriguing and eye-catching image.

For both spirits, the bird holds an item are related to the style of the rum: a swizzle stick – the Virgin Cane Spirit is perfect for cocktails and mixers, and a watch – the Vintage Cane Spirit has been aged for longer, developing colour and depth of flavour. Interwoven into the Vintage Cane Spirit are the Pedro Ximénez barrels.

The logotype is hand-crafted to reflect the rounded droplets of water (B and R) with the spiky nature of the local flora (Banana flower, Bromeliad etc), creating a distinctive brand asset for Burdekin.