From strength to strength: how Mercury Hard Cider redefined a category.

The success of this new hard cider NPD single-handedly helped turn around the fortunes of the parent brand Mercury and pioneered a completely new category in the cider market.

With no advertising or promotional support, in two years from launch, Mercury Hard Cider sold over 5.46 million cans, and in one year grew by 40.4%. These impressive results won us a trophy in the DBA Design Effectiveness Awards.