Our Work

All Projects Wine Spirits Beer & RTD

Our Studio

About Us Sustainability Team Contact

Our PRESS

Sydney

Ellie Hansen
+61 02 9281 5533
ellie@denomination.com

Denomination Pty Ltd
Studio 1.12 22-36 Mountain Street
Ultimo NSW 2007
Australia

London

Anna Hamill
+44 020 3837 1750
anna@denomination.com

Denomination UK Limited
Studio 2.2 The Loom
14 Gower’s Walk
London E1 8PY
UK

California

Meghan Read
+1 925 819 0925
meghan@denomination.com

Denomination Inc.
1311 63rd Street
Suite C
Emeryville, CA 94608
USA
‍

New York

Hamish Campbell
+1 917 703 6723
‍hamish@denomination.com

Denomination Inc.
521 5th Avenue
17th Floor
New York, NY 10175
USA

All Projects All Wine Spirits Beer/RTD

Más+

Branding & Packaging

By Messi, for everyone

Penfolds

Brand Guardian, Branding, Packaging, Beauty Photography, Key Visual, Gifting, Digital Collateral, Brand Extension & Guidelines

Carefully curating Australia’s national treasure

Offscript

Strategy, Branding, Packaging, Website

A winemaking incubator pushing boundaries

Rey Azul

Brand Positioning, Naming, Brand Identity, Packaging, Key Visual, Website

The royal treatment for a new to world tequila soda

Nicole Oatley Wines

Naming, Branding & Packaging

Heralding the third generation

Tread Softly

Branding & Packaging

Quietly creating a very big buzz amongst a new generation of wine drinkers

Los Dias Magicos

Strategy, Branding, Packaging, Key Visual, POS & Brand Movie

The mystical magic of Mexico

Gallus

Branding, Packaging & Gifting

Uber simplicity makes a powerful statement for Barossa Distillers

Mumm

Branding & Packaging

Making Mumm the word in regional sparkling

Paddington Lane

Naming, Branding & Packaging

Sunset rosé from our Paddington verandah

19 Crimes Wines

Strategy, Branding & Packaging

19 Crimes: Modern refresh, rebellious spirit

Belaronte

Naming, Branding & Packaging

Bringing Italy to life

Pure Blonde

Branding & Packaging

Revitalised Beer

Dow's Port

Branding & Packaging

Bringing a modern touch to a centuries-old name in port

Greasy Fingers

Strategy, Branding & Packaging

Would you like wine with that? Creating the ultimate burger wine with Greasy Fingers

Le Mone

Branding & Packaging

A light and modern take on the aperitif ritual

Uovo

Branding & Packaging

Sure as eggs: how Uovo broke every branding convention and became instantly recognisable

Black Devil

Branding & Packaging

A boutique cider captures the wilderness of Tasmania with one stroke

Burdekin Rum

Branding & Packaging

A vibrant tropical Queenslander raises the bar in local rums

Colourpalate

Naming, Branding & Packaging

Flavour spectrum of wines made simple

Charles Rennie Mackintosh Whisky

Branding & Packaging

Inspired by a genius, a whisky that reflects both past and future

On The Fringe

Strategy, Branding & Packaging

Great ideas often come from simply listening

Crate

Branding & Packaging

When less really is more

Georg Jensen Hallmark Cuvée

Branding & Packaging

Breaking the paradigms of the sparkling market

Hillbilly

Naming, Branding & Packaging

Heroing the life and vineyards of the Adelaide Hills

Somersault Soda

Branding & Packaging

How slow brewed soft drink turned the category on its head

Cowpunk

Branding & Packaging

Swinging towards refillables: a new direction in sustainability with Cowpunk

Grant Burge

Branding & Packaging

A Barossa classic gets a leading edge

Winebasket

Naming, Branding & Packaging

Winebasket carries large format to a new level

Wild Folk

Branding & Packaging

Making the natural wine category more inclusive

23rd Street Whisky

Branding & Packaging

Taking it to the streets: a new look for an Australian whisky

Carlton Dry

Branding, Brand Extension, Packaging & Guidelines

Carlton Dry: reflecting the mood of the occasion

Cockburn’s Port

Branding & Packaging

From stuffy member’s clubs to nightclubs: making port the new fashionable bar call with Tails of the Unexpected

Layer Cake

Strategy, Branding, Packaging & Key Visual

Dialing up the delicious on this people’s favourite

Yalumba Fortified

Branding & Packaging

Celebrating its fortified history these very special wines

Chapel Down

Branding & Packaging

Setting down some new rules for this English sparkling

Cloudbreak Wine

Branding & Packaging

Paint it black: creating a stunning brand identity for Cloudbreak

Second Glance

Strategy, Branding & Packaging

Embracing the weird and wonderful with Second Glance

Opal Nera

Branding & Packaging

Putting the magic back into Italy’s original black sambuca

Hand on Heart

Branding & Packaging

Winning over consumer scepticism about no-alc wines

Four Winds Vineyard

Branding & Packaging

A new look transforms a family business with world beating results

19 Crimes Chard

Branding & Packaging

Creating white wine juggernauts with the world’s favourite odd couple

Mount Pleasant

Branding & Packaging

An understated redesign takes this Australian icon to new heights

Plus & Minus

Branding & Packaging

Not just alcohol free: creating a winning formula with Plus & Minus

Markham Wines

Branding & Packaging

Re-establishing an icon of Napa Valley

Remastered

Branding & Packaging

Mash up of old and new wine worlds

Mercury Cider

Branding & Packaging

From strength to strength: how Mercury Hard Cider redefined a category

Little Giant

Strategy, Branding, Brand Extension, Packaging, In-store Activation, POS, Promo Campaigns & Support Collateral

How being small made a big impact with consumers

Textbook Wines

Branding & Packaging

Creating new chapter for this Napa classic

Taylors

Branding & Packaging

Form follows function: a pinnacle wine for Taylors takes luxury to new level

Incognito

Branding & Packaging

Bold packaging means there’s no hiding for this secret cider

Devilish

Strategy, Branding & Packaging

Playing devil’s advocate: a new Tasmanian brand aiding conservation

El Cuidador

Strategy, Branding, Packaging, Guidelines & Gifting

Vino Orgánico caring for our precious environment

Squealing Pig

Branding & Packaging

How rhyme and reason created a boutique powerhouse

House of Lenna

Branding & Packaging

Front of house: creating an eye-catching gin for House of Lenna

House of Brown

Branding & Packaging

Making everyone welcome at the House of Brown

Dynamite Factory

Branding & Packaging

A bold new NPD launches with a bang for Flagstone Wines

Battery Point Single Malt Whisky

Branding, Packaging & Gifting

Battery Point Single Malt Whisky: simplicity with meaning

Yalumba

Branding & Packaging

Australia’s oldest family-owned wine estate comes of age

Elephant in the Room

Branding & Packaging

Sitting pretty: how Elephant in the Room became an overnight sensation

Wise Wolf by Banrock Station

Strategy, Branding, Packaging, Key Visual & Beauty Photography

Signalling that the circular future has arrived

Quinta da Pedra Alta Port

Strategy, Branding, Packaging & Gifting

Elevating the white Port occasion

Underground Spirits

Branding, Brand Extension, Packaging & Guidelines

A radical redesign puts Underground Spirits on the map

Travla

Branding & Packaging

Capturing Australia’s wanderlust with Travla

Nieto Senetiner

Strategy, Branding, Packaging, Guidelines & Gifting

A window to a new era for this Mendoza icon

Castello del Poggio

Branding & Packaging

Moscato shapes up nicely with Castello del Poggio

Starward Vitalis

Branding, Packaging & Gifting

A kaleidoscope of warmth to reflect the whisky inside