Carefully curating Australia’s national treasure.

Denomination has had the privilege of partnering with the Penfolds brand since 2002, and has been intrinsically involved in the repositioning of this brand from national favourite to a global luxury brand. From the continued evolution of the core packaging, to the creation of many limited editions, key visuals, beauty photography and collateral including The Ampoule Project, Bin 170, Boeing Bin 707 Imperial, Magill Cellar 3, g3 and Yattarna V.