Quo Water

Minimal branding, maximum elegance.

QUO was designed to elevate the spring water category through sculptural simplicity and quiet confidence. A proprietary arctic-blue glass bottle with subtle ripple texture evokes its North Queensland source, while minimal branding allows the purity of the water to take centre stage. Intended for refined dining occasions, the result is a premium water brand that feels elegant, contemporary and unmistakably of its place.

Our client’s brief was to create a new-to-world premium spring water brand sourced from Mt Elliot, Queensland: one that would elevate indulgent dining occasions and be recognised among the world’s finest waters. The design needed to feel luxurious yet niche, with the confidence to sit naturally in progressive, urban on-premise environments.

Denomination’s solution was a proprietary bottle inspired by the crystal-clear tropical waters of North Queensland. The sculptural form features a dappled, ripple-like texture that evokes Mt Elliot’s pristine spring water rising through the bottle. An arctic-blue glass tint amplifies refreshment cues and brings a cool, refined elegance to the silhouette.

Branding is intentionally minimal. A discreet strip label sits at the top of the bottle - restrained, premium and quietly confident, ensuring nothing detracts from the purity and clarity of the glass. Simple, colour-coded cues distinguish Sparkling (Teal) from Still (White), working within a clean, modern palette that reinforces the brand’s elevated positioning.

The result is a water brand that feels pure, luxurious and unmistakably of its place.