Sobriety Society
Flipping the script on sobriety with a wink and a halo.
In a category where non-alcoholic packaging can often make consumers feel like outsiders, Denomination created Sobriety Society to flip the script by making abstinence inclusive, confident and even a little cheeky. After all, it can be fun being “holier than thou.”
The design leans into intricate detail and elevated craft. A bespoke die-cut label, gold-foiled barrel and delicate halo motifs bring premium cues and layered storytelling to the forefront. These touches signal that choosing a non-alcoholic option doesn’t mean compromising on quality or style.
Organic sourcing is proudly championed on-pack, providing a clear point of difference in a competitive space and reinforcing the brand’s integrity. And the wine more than delivers on its promise: Sobriety Society was awarded Best Chilled Red at the 2022 Zero Alcohol Wine Awards.
A brand that proves going sober can still feel celebratory, stylish and a little bit saintly.
Sector
No/Low Alc
Client
Fourth Wave
