Travla Beer

Capturing Australia’s wanderlust with Travla.

Travla channels Australia’s adventurous spirit into a modern, better-for-you beer brand with a strong sense of place. Semi-abstract landscapes, earthy colour palettes and a distinctive kangaroo logotype create an identity that feels unmistakably Australian, whether at home or abroad. Designed to be simple, approachable and disruptive, the brand pairs clear product benefits with a call to adventure that resonates with a new generation of drinkers.

Travla is a beer brand that is quintessentially Australian: it evokes the adventurous spirit of Australia, as well as the adventurous spirit of its founder, Hollywood actor Travis Fimmel.

Denomination’s brief was to create a modern, simple, approachable and disruptive, that clearly communicated its better-for-you product attributes. Additionally, it had to have a call to action: the evocation of the adventurous spirit of Australia through its landscape, icons, people or personality; the beer should make you feel at home/in Australia even when you’re not.
Our creative solution was to create a series of landscape scenes: the outback, the rainforests, the beach – each one representing the future SKU portfolio. The logotype has a kangaroo draped around the L – taking in the scene in front of it. The landscape for the can is treated as a semi abstract colour play, with the clusters using evocative photography that links to the can via colour tone and placement. The brand call out “Don’t fence me in” and romance copy speaks to the adventurous aspect of Australians, and the better-for-you attributes are clean, simple and strong in terms of their execution and placement. The earthy colour palette feels uniquely Australian.

Sector

Beer

Client

Travla Beer

Services

Loved working with Denomination on the creation of our low carb lager. They got the brief straight away, and we are really happy with design results and how it has resonated with our consumers. But most importantly in my opinion - they were fun to work with and had comfy couches and good snacks at their office.”
Travis Fimmel, Founder, Travla Beer

Denomination Web2026 Travla BW Image — Photos by Travla Beer

Denomination Web2026 Travla BW Image 02 — Photos by Travla Beer

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