Creating a twist to a much-loved wine brand.

“Crafting the first premium varietal wine-based seltzer was a major endeavour for us. Denomination brought a highly strategic approach to the design. They were able to skilfully combine the classic elements of luxury wine with the innovative elements of hard seltzer to create a package that was unique to the category and represented the upscale aesthetic and iconography of the Decoy winery brand.” 

Kevin Dowling
Vice President, Trade Marketing, The Duckhorn Portfolio.