Mount Pleasant: 
an understated redesign takes this Australian icon to new heights.

Mount Pleasant is one of Australia’s iconic wines founded in 1921 by the legendary Maurice O’Shea. The new owners wanted to restore Mount Pleasant to its original glory and to honour O’Shea’s legacy. Rejuvenating the brand’s visual identity system and then implementing it across every touchpoint from packaging, website, digital, social, OOH, consumer advertising, gifting, videography and more: nothing launched without Denomination’s touch.