A kaleidoscope of warmth to reflect the whisky inside.

With a brief to create bold, disruptive packaging that celebrates Starward’s 15 year brand journey and story, our creative approach centred on the Starward star as the hero, featured on the first release but re-imagined into a more modern expression. The use of the warm coloured foils communicate the kaleidoscope of flavours within each bottle, the colour of the liquid and the flavour profile of the whisky.