A radical redesign puts Underground Spirits on the map.

The unique provenance of Canberra, the sub-zero filtering method and the Australian botanicals were key messages we needed to convey with the re-brand of Underground Spirits. Inspired by architect Walter Burley Griffin’s original city plans, the new identity reflects the brand’s strong roots in Canberra as well as their unique sub-zero distilling process with its snowflake-like shape.